Boldness is your birthright.

Babies aren’t born thinking there’s something wrong with them—that they aren’t enough, that they don’t belong, that their worth is tied up in what they do. Yet the world wears so many of us down, whispering limitation to each one of us day by day by day. And sadly, we often buy into it.

To help confront this lie of limitation, we value boldness. We challenge the status quo with the truth that boldness is a birthright, and every single human on this planet is gifted with value and capability that is theirs and theirs alone. That includes you. You are enough. You do belong. Your worth is innate.

This is just one more reason why we’re in the trenches everyday, helping leaders be their most bold, authentic selves. What we’ve found is rather interesting, too. Being your most bold, authentic self doesn’t begin with becoming something new. It begins with rediscovering what’s been with you all along—your very identity.

Be your word.

Leaders commit. More importantly, they follow through.

At the PSBLTY Co, we’re committed to being our word. From making clear agreements to honoring our word, we coach our client partners to do the same. Granted, we may not always be able to follow through as we initially intend on or anticipate. Even when that happens, though, we clean up our word, making sure to acknowledge and apologize for where we haven’t followed through.

To demonstrate our value for integrity, it doesn’t just mean that we say “Yes” to everything, either. It means we know how and when to say “No,” so that we can follow through on the agreements we do make and make sure to stay in our integrity.

Imagine what’s possible when you know your team members will do what they say they will do. Our word is our power. And you can hold us to that.

Always be creating.

Creation is the catalyst for change, the force that drives progress and innovation. At The PSBLTY Co., we believe that the future belongs to those who are relentless in their pursuit of new ideas, solutions, and possibilities. History is shaped by creators—those who dare to imagine what could be and then work tirelessly to bring it to life.

Unfortunately, many people think creativity is reserved for a select few. At The PSBLTY Co., we see things differently. Everyone has the potential to create, to contribute something meaningful and transformative. That’s why we embrace a mindset of creation. Whether it’s designing a new strategy, crafting a compelling story, or simply finding a better way to do something, creation is at the heart of everything we do.

Valuing creation means we’re always in motion, constantly pushing boundaries and exploring what’s possible. Our future depends on a culture of continuous creation, where every team member is empowered to innovate and make a lasting impact. Possibility isn’t just a concept—it’s something we create together, every single day.

Be 100.

In a toxic culture, responsibility is often avoided, with blame being passed around like a hot potato. Even in good cultures, genuine responsibility can’t be forced—it has to be embraced by everyone involved.

Valuing responsibility means recognizing that every action, decision, and interaction contributes to our collective success or failure. It’s about taking stewardship, not just of our tasks, but of our impact on the team and the outcomes we create together. At The PSBLTY Co., responsibility isn’t just a word; it’s a commitment to being 100% accountable 100% of the time. We don’t wait for someone else to step up—we lead by example, ensuring that we are the change we want to see.

By being able to respond as well as fully responsible, we create an environment where everyone is empowered to lead, take initiative, and drive our culture forward. This commitment to responsibility is how we build a culture of belonging, performance, and leadership—together.

Straight at it.

In a world cluttered with ambiguity and indirect communication, directness stands as a powerful force, cutting through the noise and guiding our actions with precision. At The PSBLTY Co., we value directness because we believe that the most effective solutions come from clear, straightforward thinking. We don’t beat around the bush—we address challenges head-on, with honesty and transparency. Authentic conversations are our specialty.

This value isn’t about being blunt or harsh; it’s about being fundamentally impactful. Directness ensures that every action and decision we make is clear, purposeful, and aligned with our goals. And every conversation we have is kindly to-the-point. We don’t go over it, under it, or around it. We go straight at it.

In our eyes, it’s simple: Teams that communicate openly and tackle issues directly are more likely to succeed. And we’re here to succeed together, with a focus that’s sharp, clear, and unwavering.